About Scrtshop

We help brands earn loyalty

For more than three decades, Scrtshop has helped customer-focused organizations see themselves through their customers' eyes — and turn that perspective into measurable improvement.

Our story

A mystery shopping pioneer

What began as a small team of dedicated evaluators has grown into a worldwide network spanning 186 countries. Through every era of retail and service, our mission has stayed the same: capture honest, unbiased insight and make it useful.

Today, operated by NICOINE INC, Scrtshop pairs experienced human evaluators with the Lumen analytics platform to deliver a complete picture of the customer experience.

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What we believe

Our approach

Three principles guide every program we run.

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Objective & actionable

We report intelligence that is quantifiable and clear, so you always know the next step to take.

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A true partnership

We align with your goals — not just deliver a report. Your success is the measure of ours.

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Integrity first

Vetted shoppers, ethical methods, and honest data you can trust to make real decisions.

Why teams choose us

Everything in one place

Onsite, phone, online, and analytics — delivered directly by our in-house experts.

Let's build something better, together

See how a tailored Scrtshop program can elevate your customer experience.